Devrel Industry is on a growth trajectory. However, inevitably Covid-19 has had an impact on the functioning of Devrels. Regular interactions via offline events such as conferences, meet ups, hackathons etc certainly has become no-no. There have been a number of great writers who’ve tackled this subject and we’ve consolidated them in a single blog for you. We delve into some of their thoughts to know more happening around the community.
1. The first one comes from the team at Moesif –
2020 isn’t yet halfway over and society has already changed fundamentally. The COVID-19 pandemic has shuttered most stores and forced many into unemployment. When revenue drops, business owners ask themselves: “What part of their workforce is crucial for company operations?”
For companies that sell software services to developers, you might have the impression that the Developer Relations team is critical for the company. After all, how do you interact with your customers if you can’t meet them in person? How do you find out what they need? How can you improve your services for them?
Recently, I heard of a number of DevRel professionals getting fired from a company, and their positions eliminated. So let’s talk about what’s changed for DevRel in the times of Coronavirus, and how, or even if, DevRel can still add value to your customers, and in turn your company.
What’s in the future of developer relations, especially after COVID-19?
The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations?
Events, the cause burnouts for many developer marketing, relations, advocates and evangelists are currently out of the mix. So is the opportunity for reaching developers, 1-on-1, face-to-face. Software has come to cover this hole by many applications. What does the future hold and how can we connect to developers when we can’t reach them in person?
3. Jennifer Riggings talks of the ordeal of being grounded during the pandemic
Developer advocates act as technical community gardeners. But how do you tend to a garden you can’t go near?
Developer relation folks, those who attend conferences to preach the gospel and help users get more from their tools, most certainly are in that 15% of people who do 70% of the flying. The worldwide COVID-19 pandemic sees them grounded for the foreseeable future, deterred even from local meetups. Now they must rethink how they carry out their duties without travel.
4. The forth one in the series comes from Stephanie Morillo
Business travel has all but disappeared and conferences have moved online in light of COVID-19, forcing many developer relations (DevRel) teams to pivot their advocacy efforts primarily to online content. Moving from in-person to online content delivery can be a challenge in the best of times and DevRel teams are doing this overnight.
5. And the final one sees Jesse Freeman talking about tech companies evolving their engagement with the Devrels
Organizers of large conferences, events, and even local user groups have canceled over fears of the Coronavirus — COVID-19. It’s a smart move for organizers to shut things down to help stop the spread of not only COVID-19 but everything else you can get sick from right now. Unfortunately, developer-focused companies that rely on these events are going to have to change their entire DevRel (developer relations) strategy.
Here are a few ways your company can be proactive about getting ahead of this disruption and build a healthier, scalable, online developer community.
In conclusion, while offline events appear to be a distant dream right now, online communities of developers will continue to need more and more help via online means. The more creative these approaches, the more engaging it might turn out to be for the community. Gamification is something that might make things more engaging. We at Krunch are looking to leverage Among Us to see how we can engage with our community. We’ll keep you posted on our progress/experiment!